Protecting Creativity as It Scales Globally
VP Global Digital Creative
I create the systems that protect creativity as it scales across brands, platforms and cultures.
My profile
I am a creative leader who designs the conditions where creativity can thrive at global scale, encouraging experimentation, thoughtful risk-taking, and the freedom to imagine what does not yet exist. My work sits at the intersection of brand, digital design, and technology, where strong systems enable bold ideas to move with clarity and purpose. Across beauty and luxury brands, I have led teams and partners through transformation by turning creative ambition into clear vision, cohesive expression, and scalable experiences that remain culturally relevant and emotionally engaging.
I believe the strongest creative organizations balance structure with freedom. Brand systems, intentional digital design, and intelligent operations provide a foundation that allows teams to move faster, think bigger, and create with confidence and craft. By integrating AI, design systems, and Creative Ops into the creative ecosystem, I help teams raise quality, explore new possibilities, and adapt quickly, ensuring creativity remains a sustainable advantage as brands evolve across platforms, markets, and cultures.
As a leader, I lead with trust, clarity, and care for people. I believe the best creative work comes from environments where individuals feel supported, challenged, and inspired to grow. Through mentorship and inclusive collaboration, I focus on developing creative judgment, systems thinking, and future-ready leaders who are confident in shaping what comes next.
EXPERIENCE
M·A·C Cosmetics : 2020-2025 Present - VP Global Digital Creative
Amazon : 2020 - UI Design + Creative & Brand, Consultant
Tory Burch : 2017-2020 - Senior Director, Digital Design
The Science Project : 2015-2017- Creative Director
Wednesday Agency (Saturday Group) : 2012-2015 - Creative Director (ACD 2012-2013)
Createthe Group : 2010-2011 - Associate Creative Director
Freelance Art Director : 2006-2010
SELECT AWARDS
Webby Awards : 2023 Honoree, Studio Radiance
WWD Beauty : 2023 Brand of the Year (M·A·C Cosmetics Team)
Clio Short List : 2017 Fashion and Beauty, Marc Jacobs Daisy
Webby Awards : Judge 2015
Pixel Awards : People's Choice 2015 (Fashion)
Clio Awards : 2015 Finalist, Estée Lauder Global Digital Flagship
Clio Awards : 2015 Finalist, Estée Edit (Now titled Estée Stories)
Webby Awards : 2015 Honoree, Cole Haan Zero Grand Digital Campaign
Clio Awards : 2014 Finalist, Tory Burch Beauty Digital Campaign
MENTORING
Estée Lauder Companies, From Every Chair : DEI Mentorship program 2023
M·A·C Cosmetics & Howard University : Mentorship program 2022
University of Wisconsin Milwaukee, Alumni Association Mentor : 2019-Present
