Brand Ambassador Launch
The Brief: Create a social brand video to introduce Karli Kloss, the new face of Swarovski, and launch the #BeBrilliant campaign.
The Insight: Swarovski’s second most popular Google search term, “how to say,” became the inspiration behind the video, while increasing SEO value.
I led creative and art direction. The intention was to make this video feel fun, editorial, and approachable.
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