Creative Leader Driving Scalable Storytelling for Global Brands
VP Global Digital Creative
I build creative systems that scale storytelling, design, and innovation for global brands. My work sits at the intersections of brand, culture, and technology. My vision and ability to lead help organizations move faster, operate smarter, and create emotionally resonant work that drives growth.
Select Programs
M·A·C x Adobe
AI Transformation
AI & Transformation
Creating Assets at Scale: Through AI Automation
M·A·C Cosmetics
360 Campaign
Moving at the Speed of Culture
M·A·C Cosmetics
Design Systems & Creative Leadership
Design Systems
Design Systems
Modernizing M·A·C, Transforming the Enterprise
Nike
Brand Systems & Creative Leadership
Brand Systems
Brand Systems
Unifying the Nike DTC swoosh
VP Global Digital Creative
Justin Edwards
I combine craft + systems thinking: using creativity, data, AI, and technology to shape brand desire, elevate product value, and deliver connected experiences across commerce, culture, and digital ecosystems.
Recent Impact in 2025
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Hours saved annually through Adobe Ai + Figma integrations
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Hours saved annually through Adobe Ai + Figma integrations
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Hours saved annually through Adobe Ai + Figma integrations
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Campaigns activated cross-channel in 2025
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Campaigns activated cross-channel in 2025
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Campaigns activated cross-channel in 2025
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AI Creative and Operational Initiatives
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AI Creative and Operational Initiatives
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AI Creative and Operational Initiatives
Brand Experience
Testimonials
Justin was my manger for over 4 years, and I am lucky enough to work alongside him at both Tory Burch and M·A·C Cosmetics. Justin is a visionary leader with deep expertise in digital design and technology. Beyond his exceptional design skills, he is a compassionate manager with a clear vision.
“
Nicole Wang
,
Assoc Director, M·A·C
Justin is a rare talent and an extremely gifted creative director. His digital expertise and knowledge of the field in technology, design, culture and fashion
“
Jun Lu
,
Creative, Wednesday
Justin is a really strong creative leader with vision, ideas, and leadership skills. He's a very good team leader - his reports clearly respected him - the way he provided clear and concise direction and feedback elevated their work. He's also an excellent communicator with clients, who clearly respected and wanted his point-of-view on an ongoing basis.
“
Gabriel Dorosz
,
Strategist, The Science Project
Justin is one of the few people that stand out for their great qualities as a leader. He is a natural born leader that inspire, encourage, build and nurture talent to achieve greater potential than one can foresee.
“
Pacssu Park
,
Creative, The Science Project
Everything you can ask for in a creative director, and more. Justin goes above and beyond in everything he does. He inspires not only his creative team, but his account and production team alike.
“
Michelle Kordahi
,
Account Lead, Wednesday
Justin was my manger for over 4 years, and I am lucky enough to work alongside him at both Tory Burch and M·A·C Cosmetics. Justin is a visionary leader with deep expertise in digital design and technology. Beyond his exceptional design skills, he is a compassionate manager with a clear vision.
“
Nicole Wang
,
Assoc Director, M·A·C
Justin is a rare talent and an extremely gifted creative director. His digital expertise and knowledge of the field in technology, design, culture and fashion
“
Jun Lu
,
Creative, Wednesday
Justin is a really strong creative leader with vision, ideas, and leadership skills. He's a very good team leader - his reports clearly respected him - the way he provided clear and concise direction and feedback elevated their work. He's also an excellent communicator with clients, who clearly respected and wanted his point-of-view on an ongoing basis.
“
Gabriel Dorosz
,
Strategist, The Science Project
Justin is one of the few people that stand out for their great qualities as a leader. He is a natural born leader that inspire, encourage, build and nurture talent to achieve greater potential than one can foresee.
“
Pacssu Park
,
Creative, The Science Project
Everything you can ask for in a creative director, and more. Justin goes above and beyond in everything he does. He inspires not only his creative team, but his account and production team alike.
“
Michelle Kordahi
,
Account Lead, Wednesday
Justin was my manger for over 4 years, and I am lucky enough to work alongside him at both Tory Burch and M·A·C Cosmetics. Justin is a visionary leader with deep expertise in digital design and technology. Beyond his exceptional design skills, he is a compassionate manager with a clear vision.
“
Nicole Wang
,
Assoc Director, M·A·C
Justin is a rare talent and an extremely gifted creative director. His digital expertise and knowledge of the field in technology, design, culture and fashion
“
Jun Lu
,
Creative, Wednesday
Justin is a really strong creative leader with vision, ideas, and leadership skills. He's a very good team leader - his reports clearly respected him - the way he provided clear and concise direction and feedback elevated their work. He's also an excellent communicator with clients, who clearly respected and wanted his point-of-view on an ongoing basis.
“
Gabriel Dorosz
,
Strategist, The Science Project
Justin is one of the few people that stand out for their great qualities as a leader. He is a natural born leader that inspire, encourage, build and nurture talent to achieve greater potential than one can foresee.
“
Pacssu Park
,
Creative, The Science Project
Everything you can ask for in a creative director, and more. Justin goes above and beyond in everything he does. He inspires not only his creative team, but his account and production team alike.
“
Michelle Kordahi
,
Account Lead, Wednesday
Justin was my manger for over 4 years, and I am lucky enough to work alongside him at both Tory Burch and M·A·C Cosmetics. Justin is a visionary leader with deep expertise in digital design and technology. Beyond his exceptional design skills, he is a compassionate manager with a clear vision.
“
Nicole Wang
,
Assoc Director, M·A·C
Justin is a rare talent and an extremely gifted creative director. His digital expertise and knowledge of the field in technology, design, culture and fashion
“
Jun Lu
,
Creative, Wednesday
Justin is a really strong creative leader with vision, ideas, and leadership skills. He's a very good team leader - his reports clearly respected him - the way he provided clear and concise direction and feedback elevated their work. He's also an excellent communicator with clients, who clearly respected and wanted his point-of-view on an ongoing basis.
“
Gabriel Dorosz
,
Strategist, The Science Project
Justin is one of the few people that stand out for their great qualities as a leader. He is a natural born leader that inspire, encourage, build and nurture talent to achieve greater potential than one can foresee.
“
Pacssu Park
,
Creative, The Science Project
Everything you can ask for in a creative director, and more. Justin goes above and beyond in everything he does. He inspires not only his creative team, but his account and production team alike.
“
Michelle Kordahi
,
Account Lead, Wednesday
Justin was my manger for over 4 years, and I am lucky enough to work alongside him at both Tory Burch and M·A·C Cosmetics. Justin is a visionary leader with deep expertise in digital design and technology. Beyond his exceptional design skills, he is a compassionate manager with a clear vision.
“
Nicole Wang
,
Assoc Director, M·A·C
Justin is a rare talent and an extremely gifted creative director. His digital expertise and knowledge of the field in technology, design, culture and fashion
“
Jun Lu
,
Creative, Wednesday
Justin is a really strong creative leader with vision, ideas, and leadership skills. He's a very good team leader - his reports clearly respected him - the way he provided clear and concise direction and feedback elevated their work. He's also an excellent communicator with clients, who clearly respected and wanted his point-of-view on an ongoing basis.
“
Gabriel Dorosz
,
Strategist, The Science Project
Justin is one of the few people that stand out for their great qualities as a leader. He is a natural born leader that inspire, encourage, build and nurture talent to achieve greater potential than one can foresee.
“
Pacssu Park
,
Creative, The Science Project
Everything you can ask for in a creative director, and more. Justin goes above and beyond in everything he does. He inspires not only his creative team, but his account and production team alike.
“
Michelle Kordahi
,
Account Lead, Wednesday
Justin was my manger for over 4 years, and I am lucky enough to work alongside him at both Tory Burch and M·A·C Cosmetics. Justin is a visionary leader with deep expertise in digital design and technology. Beyond his exceptional design skills, he is a compassionate manager with a clear vision.
“
Nicole Wang
,
Assoc Director, M·A·C
Justin is a rare talent and an extremely gifted creative director. His digital expertise and knowledge of the field in technology, design, culture and fashion
“
Jun Lu
,
Creative, Wednesday
Justin is a really strong creative leader with vision, ideas, and leadership skills. He's a very good team leader - his reports clearly respected him - the way he provided clear and concise direction and feedback elevated their work. He's also an excellent communicator with clients, who clearly respected and wanted his point-of-view on an ongoing basis.
“
Gabriel Dorosz
,
Strategist, The Science Project
Justin is one of the few people that stand out for their great qualities as a leader. He is a natural born leader that inspire, encourage, build and nurture talent to achieve greater potential than one can foresee.
“
Pacssu Park
,
Creative, The Science Project
Everything you can ask for in a creative director, and more. Justin goes above and beyond in everything he does. He inspires not only his creative team, but his account and production team alike.
“
Michelle Kordahi
,
Account Lead, Wednesday
Justin was my manger for over 4 years, and I am lucky enough to work alongside him at both Tory Burch and M·A·C Cosmetics. Justin is a visionary leader with deep expertise in digital design and technology. Beyond his exceptional design skills, he is a compassionate manager with a clear vision.
“
Nicole Wang
,
Assoc Director, M·A·C
Justin is a rare talent and an extremely gifted creative director. His digital expertise and knowledge of the field in technology, design, culture and fashion
“
Jun Lu
,
Creative, Wednesday
Justin is a really strong creative leader with vision, ideas, and leadership skills. He's a very good team leader - his reports clearly respected him - the way he provided clear and concise direction and feedback elevated their work. He's also an excellent communicator with clients, who clearly respected and wanted his point-of-view on an ongoing basis.
“
Gabriel Dorosz
,
Strategist, The Science Project
Justin is one of the few people that stand out for their great qualities as a leader. He is a natural born leader that inspire, encourage, build and nurture talent to achieve greater potential than one can foresee.
“
Pacssu Park
,
Creative, The Science Project
Everything you can ask for in a creative director, and more. Justin goes above and beyond in everything he does. He inspires not only his creative team, but his account and production team alike.
“
Michelle Kordahi
,
Account Lead, Wednesday
Justin was my manger for over 4 years, and I am lucky enough to work alongside him at both Tory Burch and M·A·C Cosmetics. Justin is a visionary leader with deep expertise in digital design and technology. Beyond his exceptional design skills, he is a compassionate manager with a clear vision.
“
Nicole Wang
,
Assoc Director, M·A·C
Justin is a rare talent and an extremely gifted creative director. His digital expertise and knowledge of the field in technology, design, culture and fashion
“
Jun Lu
,
Creative, Wednesday
Justin is a really strong creative leader with vision, ideas, and leadership skills. He's a very good team leader - his reports clearly respected him - the way he provided clear and concise direction and feedback elevated their work. He's also an excellent communicator with clients, who clearly respected and wanted his point-of-view on an ongoing basis.
“
Gabriel Dorosz
,
Strategist, The Science Project
Justin is one of the few people that stand out for their great qualities as a leader. He is a natural born leader that inspire, encourage, build and nurture talent to achieve greater potential than one can foresee.
“
Pacssu Park
,
Creative, The Science Project
Everything you can ask for in a creative director, and more. Justin goes above and beyond in everything he does. He inspires not only his creative team, but his account and production team alike.
“
Michelle Kordahi
,
Account Lead, Wednesday
Justin was my manger for over 4 years, and I am lucky enough to work alongside him at both Tory Burch and M·A·C Cosmetics. Justin is a visionary leader with deep expertise in digital design and technology. Beyond his exceptional design skills, he is a compassionate manager with a clear vision.
“
Nicole Wang
,
Assoc Director, M·A·C
Justin is a rare talent and an extremely gifted creative director. His digital expertise and knowledge of the field in technology, design, culture and fashion
“
Jun Lu
,
Creative, Wednesday
Justin is a really strong creative leader with vision, ideas, and leadership skills. He's a very good team leader - his reports clearly respected him - the way he provided clear and concise direction and feedback elevated their work. He's also an excellent communicator with clients, who clearly respected and wanted his point-of-view on an ongoing basis.
“
Gabriel Dorosz
,
Strategist, The Science Project
Justin is one of the few people that stand out for their great qualities as a leader. He is a natural born leader that inspire, encourage, build and nurture talent to achieve greater potential than one can foresee.
“
Pacssu Park
,
Creative, The Science Project
Everything you can ask for in a creative director, and more. Justin goes above and beyond in everything he does. He inspires not only his creative team, but his account and production team alike.
“
Michelle Kordahi
,
Account Lead, Wednesday
Justin was my manger for over 4 years, and I am lucky enough to work alongside him at both Tory Burch and M·A·C Cosmetics. Justin is a visionary leader with deep expertise in digital design and technology. Beyond his exceptional design skills, he is a compassionate manager with a clear vision.
“
Nicole Wang
,
Assoc Director, M·A·C
Justin is a rare talent and an extremely gifted creative director. His digital expertise and knowledge of the field in technology, design, culture and fashion
“
Jun Lu
,
Creative, Wednesday
Justin is a really strong creative leader with vision, ideas, and leadership skills. He's a very good team leader - his reports clearly respected him - the way he provided clear and concise direction and feedback elevated their work. He's also an excellent communicator with clients, who clearly respected and wanted his point-of-view on an ongoing basis.
“
Gabriel Dorosz
,
Strategist, The Science Project
Justin is one of the few people that stand out for their great qualities as a leader. He is a natural born leader that inspire, encourage, build and nurture talent to achieve greater potential than one can foresee.
“
Pacssu Park
,
Creative, The Science Project
Everything you can ask for in a creative director, and more. Justin goes above and beyond in everything he does. He inspires not only his creative team, but his account and production team alike.
“
Michelle Kordahi
,
Account Lead, Wednesday
Justin was my manger for over 4 years, and I am lucky enough to work alongside him at both Tory Burch and M·A·C Cosmetics. Justin is a visionary leader with deep expertise in digital design and technology. Beyond his exceptional design skills, he is a compassionate manager with a clear vision.
“
Nicole Wang
,
Assoc Director, M·A·C
Justin is a rare talent and an extremely gifted creative director. His digital expertise and knowledge of the field in technology, design, culture and fashion
“
Jun Lu
,
Creative, Wednesday
Justin is a really strong creative leader with vision, ideas, and leadership skills. He's a very good team leader - his reports clearly respected him - the way he provided clear and concise direction and feedback elevated their work. He's also an excellent communicator with clients, who clearly respected and wanted his point-of-view on an ongoing basis.
“
Gabriel Dorosz
,
Strategist, The Science Project
Justin is one of the few people that stand out for their great qualities as a leader. He is a natural born leader that inspire, encourage, build and nurture talent to achieve greater potential than one can foresee.
“
Pacssu Park
,
Creative, The Science Project
Everything you can ask for in a creative director, and more. Justin goes above and beyond in everything he does. He inspires not only his creative team, but his account and production team alike.
“
Michelle Kordahi
,
Account Lead, Wednesday
Justin was my manger for over 4 years, and I am lucky enough to work alongside him at both Tory Burch and M·A·C Cosmetics. Justin is a visionary leader with deep expertise in digital design and technology. Beyond his exceptional design skills, he is a compassionate manager with a clear vision.
“
Nicole Wang
,
Assoc Director, M·A·C
Justin is a rare talent and an extremely gifted creative director. His digital expertise and knowledge of the field in technology, design, culture and fashion
“
Jun Lu
,
Creative, Wednesday
Justin is a really strong creative leader with vision, ideas, and leadership skills. He's a very good team leader - his reports clearly respected him - the way he provided clear and concise direction and feedback elevated their work. He's also an excellent communicator with clients, who clearly respected and wanted his point-of-view on an ongoing basis.
“
Gabriel Dorosz
,
Strategist, The Science Project
Justin is one of the few people that stand out for their great qualities as a leader. He is a natural born leader that inspire, encourage, build and nurture talent to achieve greater potential than one can foresee.
“
Pacssu Park
,
Creative, The Science Project
Everything you can ask for in a creative director, and more. Justin goes above and beyond in everything he does. He inspires not only his creative team, but his account and production team alike.
“
Michelle Kordahi
,
Account Lead, Wednesday